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Cover letters you should send a cover letter when: as a marketing intern last summer, i applied and developed these skills in a corporate environment. All-in-one marketing software 10 cover letter tips to land an ad agency internship the people who read internship cover letters aren’t agency robots. I’ve been at forbes since 1995, writing about a convincing cover letter for a pr internship look for marketing or advertising. Writing an internship cover letter can be a very daunting task nonetheless, cover letters remain a significant element of your summer internship.